In a very quick commercial response to Adobe's announcement on purchase of Pixmantec RawShooter software Bibble Labs offers a very attractively priced upgrade path. It shows how competitive digital photography processing software can be and how inventive the companies are with marketing strategies. Good win for the consumers.
Looks like the competition between various raw converters is getting hotter. In this case however it also narrows down as without a doubt the RawShooter technology will become the essence of the Adobe's own raw converter. The availability of free RawShooter Essentials is a bit puzzling from commercial point of view.
The purchase and declared intend to incorporate the technology into the Adobe Lightroom is yet another indication that it is the Lightroom that will become premium photographic software and not the Photoshop. I for one am looking forward to Windows release of the product.
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