Adobe buys RawShooter
Looks like the competition between various raw converters is getting hotter. In this case however it also narrows down as without a doubt the RawShooter technology will become the essence of the Adobe's own raw converter. The availability of free RawShooter Essentials is a bit puzzling from commercial point of view.
The purchase and declared intend to incorporate the technology into the Adobe Lightroom is yet another indication that it is the Lightroom that will become premium photographic software and not the Photoshop. I for one am looking forward to Windows release of the product.
Full press release:
Adobe Acquires Technology Assets of Pixmantec ApS
SAN JOSE, Calif. — June 26, 2006 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired the technology assets of Pixmantec ApS, makers of digital imaging software that provides advanced workflow management and processing capabilities for digital camera raw files. The acquisition strengthens Adobe's leadership position in raw processing.
Terms of the acquisition were not disclosed.
"With high quality digital cameras now within reach of every photographer, customers are gravitating to raw file formats that allow them to get more control over final results," said John Loiacono, senior vice president of Creative Solutions at Adobe. "By combining Pixmantec's raw processing technology and expertise with our own, we're continuing to deliver on the promise that even your existing raw files can be processed with increasing quality as our software technology evolves."
Pixmantec is a privately held company headquartered in Copenhagen, Denmark and currently ships the RawShooter® line of digital photography software products. Adobe plans to integrate Pixmantec raw processing technologies into Lightroom™ and wherever customers will be working with raw files.
In preparation for this integration, the Pixmantec RawShooter Premium product is being discontinued, though the free RawShooter Essentials product will continue to be available until the Lightroom public beta program is completed. Existing Pixmantec customers will continue to be supported by Adobe and will be provided with an upgrade path to the Adobe digital imaging product family.
Adobe believes this acquisition will not have a material financial impact on the company.
Forward Looking Statements Disclosure
This press release contains forward looking statements, including those related to future product development plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward looking statements.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
Add comment June 27th, 2006
